FUN-103
Track 02: Philanthropy and Fundraising Track
4 weeks (36 applied training hours)
Digital Marketing and Donor Relationship Management
Use digital marketing, compelling storytelling, donor journeys, and relationship management to strengthen supporter engagement.
MANDATORY EXIT ARTIFACT
Institutional Deliverable:
Digital Donor Engagement Plan
Participants must submit and defend this completed strategic document to receive course accreditation and CEU units.
Course Curriculum & Modules
Detailed unit-by-unit syllabus with key practical competencies.
01
3 Topics
Unit 1: Digital Marketing Foundations
- Key concepts and terminology
- Professional standards, methods, and tools
- Practical application and organizational casework
02
3 Topics
Unit 2: Donor Journeys and Relationships
- Key concepts and terminology
- Professional standards, methods, and tools
- Practical application and organizational casework
03
3 Topics
Unit 3: Content and Channel Strategy
- Key concepts and terminology
- Professional standards, methods, and tools
- Practical application and organizational casework
Course Summary & Details
Course Code
FUN-103
Career Track
Track 02
Duration
4 Weeks (36 Hrs)
Delivery Mode
Interactive Hybrid
Certification
Accredited Certificate
Learning Methodology
This course utilizes live interactive case reviews, peer group breakout discussions, and direct instructor mentoring on your deliverable draft.
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